We recently asked you to show us what Whi means to you (remember this?) and what you said was amazing. Your hearts and collections – tens of thousands of them – spoke to a movement that stands for love, self-expression and the freedom to be whoever you want to be. Thank you for sharing!
You may have also noticed something about our logo… we gave our HEART a makeover! We had a lot of fun coming up with this new look – it’s modern, graphic, fun and – importantly – centered around our HEART. And just to be bold – like our movement – we stuck with a vibrant pink. What can we say, we’re proud to be Whi. (ps – can you spot the W, H and the I? 😉)
Over the next few days you’ll see this rolling out on the app, on weheartit.com, on our Instagram, Facebook and our Twitter. While you’ll hear us referring to We Heart It as Whi (we), we always encourage authenticity and self-expression which means whether you want to call us Whi, We Heart It, W-H-I or more, we support it and we celebrate it… And that will never change.
Thank you again for being such an incredible and supportive community. You are changing the world one heart at a time. Whi really want to hear what you think, and want your help spreading the word by finding your favorite heart and sharing it using the hashtag #WHIHeart. Create a collection, share to your Instagram, Facebook or Twitter – it is up to you! Don’t forget to tag us (@weheartit) for a chance to be featured and watch the video below for some inspiration.