Berlin Fashion Week, Part Two

July 6, 2016

We Heart It Fashion Week Berlin 2016

Last week we again had the pleasure to attend Mercedes Benz Fashion Week in Berlin. The stunning runway shows took place in an ice stadium in Berlin Wedding, which was rebuilt especially for the occasion, plus a few different offsite locations, including the beautiful garden of Kronprinzenpalais.

This summer, classic lines and summery pastel colors dominated the red carpet at the shows and events around Fashion Week. As for prints, we learned that florals are never really out of season. And spectators were just as stunning as the models on the catwalk. We saw men and women both playing the accessory game strong. Loads of rings, layered necklaces, and bold sunglasses were prominent trends. Berlin definitely lived up to our expectations as Germany’s fashion capital once again!

The runway shows were all inspiring, and it’s impossible pick a favorite however we were most enchanted by Lena Hoschek’s maritime inspired collection named “AHOY”. The collection featured corals, sailor hats, and lobsters among many other darling details. We seriously want the entire collection!

To top off Berlin’s most epic week, MADE was the perfect finale. Friday at Alte Teppichfabrik, model and DJ Sita Abellan played some electrifying tunes while MADE had a surprise for all guests: vintage clothes hanging from the ceiling for everyone to dress up with and take home! As you can imagine, it was a blast!

Be sure to follow our Collection to see even more. Until next time!

See you in Berlin,
Team We Heart It


The Latest on Promoted Content

June 23, 2016

We’re constantly amazed by the incredible images shared by our community, each day finding new inspiration that’s captivating, beautiful and engaging. Fueled by your excitement, we’ve grown into a community of over 45 million people using We Heart It. Wow! Our mission is to make We Heart It the best destination for inspiration that we possibly can, capturing what’s happening right now for millions of Hearters all across the world.

In order to do that, we need to experiment and innovate with new ad formats in light of that. Many of you have noticed new ads in the past few weeks and shared your feedback which we greatly appreciate. To that end, we are making adjustments in our next release that are a direct response to the feedback received. Our goal is to find the right balance for a consistent experience by making improvements to ads as time goes on, and testing new formats from time to time. We can’t promise to get it right immediately, but we can promise to work incredibly hard to get it right.

To that end, we would be grateful for your patience while we work through this testing period. We’re dedicated to making your experience the best possible, and we love to hear your thoughts. As always, you can reach us at to share your feedback and comments.


Meet the We Heart It Community Coordinators: Lillian from Philadelphia

June 13, 2016
Lillian at Valley Forge National Park

Hey Hearters!

Continuing the all-star series on our Community Coordinators, we bring you Lillian from Philadelphia – the city of brotherly love, home of the famous cheesesteak, a vibrant art scene, and so much more. We recently sat down with Lillian and learned a whole lot about her hip musical tastes, latest style crush, and fun bucket list to get you motivated for the summer season. Her entertaining and insightful stories will empower you to “follow your dreams and do what makes you happy.”

So..whatever you’re working on, push past your fears and be open to discovering!

Hey there, Lillian! Share with us: How did you come to We Heart It?
I initially stumbled upon We Heart It some time between 2010 and 2011. I officially became a “Hearter” in 2013, and found out about the Community Coordinator role on Instagram in March of 2015. At the time, We Heart It was looking for US-based Community Coordinators in the Miami and Houston areas. Loving We Heart It and being curious, I decided to take a leap of faith and reached out via email to see if We Heart It was looking for anyone in the Philadelphia area. They weren’t hiring in my city then and said they would keep me in mind if the opportunity arises.

A few weeks go by and the We Heart It Community Manager, Chelsea, reaches back out to me for an interview and thought I would be a great fit for the role with my background in public relations and social media. The moral of the story is to never give up, keep your hopes high and do not ever let fear come in the way of striving for your dreams, because they can come true!

What prompts you to create a collection? Are there specific collections you would like the We Heart It community to check out?
I really like organizing and collections are a great tool to do just that. They make it so simple for me to locate an image on my canvas by topic – similar to creating a photo album for any specific event.

I enjoy looking at images in my Look Book collection because it inspires me to put together the perfect outfit for the day. It also allows me to gather all of my style thoughts into one place by hearting what screams out to me while browsing fashion inspirations on We Heart It.

I also love flipping through my Florals & Greenery collection because there is something about flowers that give me an extra pep in my step. Especially, peonies…I looove any variation of them! Florals not only brighten my mood, but also bring character into a space.

Cherry Blossoms

Who on We Heart It has impressed you?
Definitely Rasa Virvičiūtė a.k.a. aimerose from Lithuania, who is currently residing in the French Riviera. She is a full-time style, beauty, and travel blogger. So, it didn’t surprise me that her sense of style and canvas aesthetic is very much clean, chic, timeless and simply flows. She hearts a lot of fashion, cosmetics, and travel related images – that I adore! Her collections are so put together and certainly make a statement. Deserving of a lovely shout-out!

What outside of We Heart It inspires you?
All things beauty, fashion, lifestyle, and pop culture related interests me. I am obsessed with watching beauty/fashion hauls, monthly favorites and daily vlogs on YouTube. These ladies on YouTube really inspire me to step outside of my comfort zone, think outside of the box and get creative; the only limit is yourself.

Since you’re big into fashion, who is your style crush?
I really love Los Angeles-based Fashion and Lifestyle blogger, Julie Sariñana. Her blog and brand goes by Sincerely, Jules. She’s a fashion enthusiast/globetrotter and the imagery she captures is amazing. Julie has a really creative eye and the places she travels to and clothing she wears inspires me. As she says, “Dream, Believe, Achieve. Even though what she captures is fancy and luxurious, I enjoy recreating those styles in a budget-friendly way.

Lillian by the NYC pier

Can you tell us about some of your interests, hobbies or musical tastes?
Reality TV shows are currently my guilty pleasure, I am watching The Bachelorette and Keeping Up With The Kardashians. As for music, I used to only be into pop music, but have since expanded my interests and now listen to a mix of genres. I really like the up and coming artist and songwriter, Bebe Rexah, who has done popular collaborations with well-known songwriters and musicians. She attended the same college as I did and during that time she was offered a music opportunity to work with Fall Out Boy’s Pete Wentz, who created a band called Black Cards. She was a vocalist in the band and is now working on her solo career and making some amazing music. A one of a kind voice, totally worth the listen.

What are your career interests and how have your goals evolved over time?
During high school, I got accepted into an organization called The Academy of Finance, which is a nationally recognized business program for high school students. I felt so accomplished because only 60 juniors were accepted into the program each year. The program preps you for a career in business whether it is accounting, finance, banking or marketing.

I decided to major in accounting during college because my parents thought it would be a stable career for me. I interned for a private business management/accounting firm that specialized in working with famous actors and film producers for 3.5 years. My colleagues treated each other like family and the company perks were amazing, but I just didn’t feel like it was the right career path for me. Being a born and raised New Yorker, people would think the corporate world would be a great fit. But for me? Not so much. There wasn’t much room for creativity.

I have a very bubbly personality and I love getting creative whether it is creating DIY projects and/or editing pictures + videos. So, mid-way through college I had an epiphany and couldn’t imagine continuing my studies in something I wasn’t truly passionate about. I ended up changing my major to corporate communications, which lead me to interning for the fashion & lifestyle public relations department at a communications agency in New York City.

I learned about how much creativity goes into building a campaign and how much fun it could also be. Later on, I got an opportunity to work full-time for a boutique public relations company. The skills I have gained in public relations and social media have been beneficial in a variety of other areas as well. Again, don’t be afraid to follow your dreams and do what makes you happy.

“Love what you do. Do what you love.”

What are you looking forward to this summer season?
1. Seeing what new beauty/fashion trends will arise (I’m sure vibrant lips and crop tops will return to the scene). I’ve been loving the dewy skin look and trying to perfect my highlighting skills.

2. Of course, spending time with family + friends – making priceless memories together.

3. Celebrating my golden birthday.

4. Quite possibly launching a blog and getting re-inspired to create more content for my YouTube channel.

5. Dining al fresco, picnics, and barbecues in the sun.

and last but not least, making final touches to prepare for my wedding day this fall – I couldn’t be more excited to finally be marrying the love of my life!

And that’s a wrap. Want to connect with Lillian? Follow her on We Heart It. She would love to hear from other Hearters across the globe, don’t be shy – send her a postcard!

Meet more of the community team:
Anka | Liza | Outi