“Whi” the People of We Heart It

November 16, 2016


Dear Hearters,

We Heart It is a visual app for expressing what you love. And We are in awe with how you (all 49 million of you!) express yourselves fearlessly, creatively and unapologetically. Remember love yourself week? Thanks to you, We are a community where being your authentic self is all that is expected. Good day or a bad, you will always find others who know how you feel.

That’s a pretty powerful thing. By freely and proudly expressing who you are and what you love, and supporting others doing the same, you power a movement that celebrates self-love over self-image. Our movement has blossomed into a welcoming oasis to millions for whom the path is not always friendly or clear. Together We are strong.

As a brand it’s important to start with asking “why” you do what you do. We are passionate because We know our work is important. It is humbling to think how you, our members, will break glass ceilings, reach new heights and move our society forward in our lifetimes. Our vision is to provide a place where every young person around the world – regardless of religion, orientation, gender or beliefs – can express their authentic self. Together We are strong.

Looking at the world around us, it’s clear We need to work together. As a Company We have ambitious plans to innovate and grow in support of our movement. And the first step is simple: We are evolving how We say our name from We Heart It to Whi (pronounced ‘We!’). This will serve as a constant reminder that Whi are in this together. Together, Whi are strong and together Whi can do this!

With all our hearts,

The Whi❤️ Team

P.S. – Celebrate our movement by creating a collection of what Whi means to you and be featured in our next product release! Here’s some inspiration to get you started. Get going and have fun!

Berlin Fashion Week, Part Two

July 6, 2016

We Heart It Fashion Week Berlin 2016

Last week we again had the pleasure to attend Mercedes Benz Fashion Week in Berlin. The stunning runway shows took place in an ice stadium in Berlin Wedding, which was rebuilt especially for the occasion, plus a few different offsite locations, including the beautiful garden of Kronprinzenpalais.

This summer, classic lines and summery pastel colors dominated the red carpet at the shows and events around Fashion Week. As for prints, we learned that florals are never really out of season. And spectators were just as stunning as the models on the catwalk. We saw men and women both playing the accessory game strong. Loads of rings, layered necklaces, and bold sunglasses were prominent trends. Berlin definitely lived up to our expectations as Germany’s fashion capital once again!

The runway shows were all inspiring, and it’s impossible pick a favorite however we were most enchanted by Lena Hoschek’s maritime inspired collection named “AHOY”. The collection featured corals, sailor hats, and lobsters among many other darling details. We seriously want the entire collection!

To top off Berlin’s most epic week, MADE was the perfect finale. Friday at Alte Teppichfabrik, model and DJ Sita Abellan played some electrifying tunes while MADE had a surprise for all guests: vintage clothes hanging from the ceiling for everyone to dress up with and take home! As you can imagine, it was a blast!

Be sure to follow our Collection to see even more. Until next time!

See you in Berlin,
Team We Heart It


The Latest on Promoted Content

June 23, 2016

We’re constantly amazed by the incredible images shared by our community, each day finding new inspiration that’s captivating, beautiful and engaging. Fueled by your excitement, we’ve grown into a community of over 45 million people using We Heart It. Wow! Our mission is to make We Heart It the best destination for inspiration that we possibly can, capturing what’s happening right now for millions of Hearters all across the world.

In order to do that, we need to experiment and innovate with new ad formats in light of that. Many of you have noticed new ads in the past few weeks and shared your feedback which we greatly appreciate. To that end, we are making adjustments in our next release that are a direct response to the feedback received. Our goal is to find the right balance for a consistent experience by making improvements to ads as time goes on, and testing new formats from time to time. We can’t promise to get it right immediately, but we can promise to work incredibly hard to get it right.

To that end, we would be grateful for your patience while we work through this testing period. We’re dedicated to making your experience the best possible, and we love to hear your thoughts. As always, you can reach us at to share your feedback and comments.